IDS Proven Design Strategy

At IDS, we are a leading design strategy firm that is committed to helping our clients succeed. Our team of experienced designers, strategists, and researchers has the expertise to help businesses develop effective design strategies that align with their business objectives.

We use a range of methodologies to help our clients develop effective design strategies, including design thinking. Design thinking is a problem-solving methodology that emphasizes empathy, experimentation, and iteration. It involves understanding the needs and desires of customers, generating a range of ideas, and testing those ideas to identify the most effective solutions.

Our approach to design thinking involves four key stages:

Empathize

The first stage of design thinking is empathize. Empathy involves putting yourself in the shoes of the target audience to better understand their needs and desires. At IDS, we use a range of research methods, including interviews, surveys, and focus groups, to gather insights into our clients’ customers. By understanding the needs, desires, and pain points of the target audience, we can develop solutions that meet their needs and drive success for our clients. Empathy is a critical stage in the design thinking process, as it forms the foundation for the rest of the process and ensures that solutions are effective and relevant.

Define

The second stage of design thinking is defining the problem. This involves synthesizing the insights gathered during the empathy stage to identify the key challenges and opportunities that need to be addressed. At IDS, we use a range of tools and techniques, including problem statements and design briefs, to clearly define the problem we are trying to solve. By clearly defining the problem, we can focus our efforts on developing solutions that effectively address the needs of our clients’ customers. Defining the problem is a critical stage in the design thinking process, as it ensures that solutions are targeted and relevant.

buy-in to that direction.

Ideate

The ideation stage is where we generate a range of ideas to address the challenges and opportunities identified during the previous stages. At IDS, we use a range of brainstorming and ideation techniques, including mind mapping and sketching, to generate a wide range of potential solutions. We encourage our team to think creatively and without limitations during this stage to generate innovative ideas. The ideation stage is critical in the design thinking process, as it allows us to explore a range of potential solutions before selecting the most promising ones to move forward with.

Prototype and test

The final stage of design thinking is prototyping and testing. This stage involves creating prototypes of the most promising solutions and testing them with the target audience. At IDS, we use a range of prototyping techniques, including 3D printing and rapid prototyping, to create functional prototypes of our solutions. We then test these prototypes with the target audience to gather feedback and refine the solution. By testing our solutions with the target audience, we can ensure that they meet the needs and desires of our clients’ customers. Prototyping and testing is a critical stage in the design thinking process, as it ensures that solutions are effective and relevant.