Abstract Innovative products are recognized by designs which have creatively applied a new technology or when a common utilitarian product is been reinvented to reenergize its market appeal. This case study will describe the development of a unique medical device based on the interdependency of industrial design and plastics engineering to yield an award-winning design that could only be attained by a comprehensive integration of these two disciplines. Introduction The design evolution and development of a state-of-the-art hand-held hyperspectral imaging camera began with industrial designers working with a small team of highly talented engineers to define the product embodiment. This
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Synergy of industrial design and plastics engineering
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