Attempting to create and sell a product or service is the core of most businesses. Creating something that only your business offers, and that is needed by consumers or other businesses is key to getting business for your company. Quality is very important for anything you offer, and that means you need to do a lot of research to ensure that the design of your product is reliable, and that any product design firm you choose can create exactly what you need. With the right product design firm at your back, you can take your new product from concept to
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Posts by Michael Paloian
Top Five Reasons to Hire an Industrial Design Firm
There are plenty of good products out there. But what separates a good product from a great one? Why do some things take off while other, sometimes better ones don’t? The reason may be that the product’s creators needed to take their idea to the next level first, and that means employing the services of industrial design firms. Here are a few reasons why you should look at industrial design firms, and why finding the right one may be your key to success. Get an Outsider’s Perspective What separates a good idea from a great idea? One is built in
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Why are Product Design Services So Popular Nowadays?
You have a great idea. One that could change how people think about a certain thing, or something that could make people’s lives way easier or better. It’s an idea that you know will make an impact, but how do you get it from the idea or even prototype phase and into development and beyond? For many businesses and entrepreneurs, this is where product development companies come into play. Product development companies are specialized companies that know and understand the process between ideation and success. They are poised to help you take your idea to the next level, and they
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Four Aspects to Consider Before Investing in a Medical Devices Designer
Medical device design is a complex process with many steps and a lot of risks along the way. If your company designs medical devices, or if you are adjacent in the industry, you may consider investing in a medical devices designer to design medical devices that you want to use or sell. Of course, if you already design yourself, you may just want to invest in another medical devices designer for the fact that, sometimes, it pays to have small components designed by a firm whose core competency is that type of component. Before you consider investing in a medical
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Product Branding: What Does It Really Mean?
Everyone has heard the term “product branding.” These words are often used by marketing companies, advertising firms, industrial design firms and the media. But what does product branding really mean and how is it affected by product design? Product branding refers to the instantaneous association you make between a product and its Original Equipment Manufacturer (OEM). Corporations have discovered how effective product branding is as part of their marketing strategy, and utilize it as an extremely important marketing tool. Product branding plays such an important part of sales and marketing that companies invest hundreds of thousands to millions of dollars
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Top Six Capabilities Designers Want in Custom Rotational Molders
Over the years, I’ve designed many rotational molded parts and projects. And I’ve worked with dozens of molders throughout the country. Although the process is called rotational molding, each molder is actually unique. Their work is based on a plan layout, staff, equipment, business model, preference of resins and capabilities. The United States claims to have more than 400 rotational molders, but only a small percentage of this list are willing or capable of molding complex custom molded plastic parts. Many custom molders, for example, require high production minimum orders before quoting a potential project. Some molders limit part size,
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Starting Gate: How to Successfully Begin Product Design
Clearly, the most critical phase of any design project is the first step. At the starting gate is when you set the all-important criteria and some concepts for your product design. Accurately defining specifications is absolutely essential for launching any successful industrial design project. The first step is clearly defining what it is you’re after because without knowing that, you’ll never get it. It’s surprising, but this step is either trivialized or omitted in the design process. I often work with companies developing a new product based on a sketchy description of what it is and how it should perform.
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The Importance of Designing With Impact!
Exactly WHY do some companies outsell their competitors by ten to one…and at premium prices? Usually, it’s because their products resonate with, and are highly desired by, their customers. Plus, these buyers are willing to pay the bigger price tag for a brand name product. These products have earned a branded reputation for a number of reasons, all of which can be summarized in one word: IMPACT. Products with strong brand-name recognition make an impact and connection with their target audience. Product branding describes the marketing strategy that establishes a strong preference and allegiance for a particular product versus the
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How Engineering, Product Design and Art Achieve Quality
Engineering, product design and art are distinctly different from one another. Yet they all share the same principles of quality…and lead to success. To illustrate, the engineering field is always associated with technology and the application of sciences to achieve a utilitarian objective. Design, on the other hand, embodies the disciplines of engineering with artistic values to achieve an aesthetically utilitarian objective. And art is frequently associated with nonfunctional mediums that express emotional, religious, social or political perspectives with symbolism. It’s interesting to note, however, that these three disciplines are all interrelated. They will often blur the boundaries between each
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Industrial Design Versus Engineering Design
It’s fairly universal: You think and therefore you can design. And, believe it or not, everyone has designed something in his or her life. Beginning at an early age…when you created your first crayon drawing or clay blob. But, designing products is far more complicated and challenging than creating clay blobs as a child. The millions of products on the market are the result of designers, who specialize in specific disciplines, effectively performing their jobs. The two major disciplines within the product design profession are industrial designers and design engineers. Each specialist makes an invaluable contribution to the successful design
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