Exactly what does product design or industrial design have to do with these human characteristics? My answer is EVERYTHING. The design process requires you to think, analyze, assess options and make decisions based on your values. It doesn’t matter if you are designing a logo, a chair, a building or a rotationally-molded tank, the final design solution will depend upon your character, integrity and morals. How are these human traits related to design? Here are my thoughts. Let’s start with honesty. I’m sure many of you have heard someone use the term “honest design.” But what is honest design? It’s
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